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Privacy Policy

Last updated: 22 September 2026

The Blue Digital ("we," "us," "our") is a content strategy and social media business run by Zwia Luvhimbi, based in Johannesburg, South Africa. This policy explains what personal information we collect through this website, why we collect it, and how we look after it, in line with the Protection of Personal Information Act, 2013 (POPIA).

1. Who we are

The Blue Digital is the responsible party for the personal information collected through this website and the booking links, forms and sign-up tools linked from it.

2. What we collect

When you book a call, fill in one of our forms, or sign up for our list, we may collect your name and email address, along with anything else you choose to share with us. We also collect basic technical information, such as browser type and general location, through Google Analytics, so we can understand how people use the site.

3. How we collect it

Directly from you, through:

  • Our booking links for strategy sessions and packages (Calendly and Google Calendar)
  • Our enquiry forms (Google Forms)
  • The email sign-up on this site (Mailchimp)
  • Emails or messages you send us directly

4. Why we collect it

  • To respond to your enquiry or booking
  • To deliver the service you've requested
  • To send you content and updates, only if you've opted in
  • To understand and improve how this site is used

5. Marketing emails

If you sign up for our list, we'll send occasional emails about content strategy and updates from The Blue Digital. You can unsubscribe at any time using the link in any email, or by contacting us directly.

6. Sharing your information

We don't sell or rent your information. We do share it with the tools we use to run this business, such as Calendly, Google Forms and Calendar, Mailchimp and Google Analytics, only so they can carry out the specific function they're there for.

7. Cookies

This site uses cookies through Google Analytics so we can see how many people visit and how they use it. You can accept or decline these in the banner when you arrive, or manage them at any time through your browser settings.

8. Keeping your information safe

We take reasonable steps to protect the information you share with us, and access is limited to the people who need it to run The Blue Digital.

9. Your rights

Under POPIA, you can ask to see what information we hold about you, ask us to correct or delete it, or withdraw your consent for us to use it, at any time. Email us and we'll sort it out.

10. How long we keep it

We keep your information only for as long as we need it for the reasons above, or for as long as the law requires.

11. Changes to this policy

We may update this policy from time to time. The date at the top of this page will always show when it was last changed.

12. Get in touch

Questions about this policy or your information? Email us at info@thebluedigital.co.za.

See also our Terms of Use.

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